David Oakley from BooneOakley points to another print campaign that was a standout in his mind: "It's not exactly politically correct, but I really liked the Dragon Noodle Las Vegas print campaign. It was art directed not unlike the wacky firecracker packages I sometimes purchase across the state line in South Carolina. I loved the headlines, especially, 'Come in to our satisfaction palace, hunger man.' Plus it doesn't hurt that I love everything about Las Vegas. "When asked to name his favorite entries, another judge, Jimmy Smith from TBWAChiatDay in Los Angeles, also mentions a few print campaigns as well as TV. "Johnny Walker's 'Keep Walking,' Old Spice's 'The Man Your Man Could Smell Like,' HBO's 'Cube,' Dos Equis Beer's 'Most Interesting Man In the World,' Diesel's 'Be Stupid,' the 'Trillion Dollar Campaign' and then there was this print campaign for a yoga joint that was also off the skillet. "

But most of the judges agree that the Diesel campaign from Anomaly is a shining example of print done right. In it, we see images of young people doing "stupid" but fun things that encourage individual expression. The ads are simple and straightforward, but the impact it made with this year's jury was lasting. "The first thing that I did when I got back to the agency was to print a Diesel ad and put it on my wall," says David Oakley . "'Smart has the brains, but stupid has the balls. Be stupid.' This was my favorite campaign of the show. Stupidly brilliant. Or brilliantly stupid. "

Fernando Sosa from la comunidad was another judge who thought the Diesel campaign was one of the top entries of the year. "The best thing I saw was a graphics campaign that was both simple and classic. It was an ad for Diesel," says Sosa. But he feels that the One Show entries in general were all over the map in terms of quality. "There was a lot of work but not all of it was great," he says. "In fact, there were very few great ones. In this case, I felt that I left without seeing the combination that I like to see best when I look at advertising: good and fresh. Unfortunately, I only saw good and classic work. "

But it wasn't all traditional media that stole the spotlight. Big ideas using digital media like Gatorade "Replay" and the Nike "Chalkbot" had the jury buzzing. "Replay" was traditional storytelling at its core but was presented online as a web series. The Nike "Chalkbot" from Wieden + Kennedy was part of an integrated campaign featuring Lance Armstrong that employed cutting-edge wireless technology.

While the number of the innovative and integrated entries has increased over the past several years, the way the ideas are presented is still problematic. "It did get tiresome to hear digital films telling us how successful the campaigns had been-I think we all felt a simple demonstration of the idea would have been enough," says Rosie Arnold.